đź“Š About the Webinar
In this session, the Rapid POS team walks you through how to build and manage effective retail promotions using NCR Counterpoint. You’ll learn not just the how, but also the why behind promotional practices that help drive sales without eroding margins.
Presenters explain strategies step-by-step and show how your Counterpoint system can be your ally — not just a tool — in creating more profitable and efficient retail promotions that fit your business goals. This educational session demonstrates how a well-structured promotion strategy can influence customer behavior, improve inventory turnover, and strengthen your overall pricing approach.
When used correctly, retail promotions can transform your Point of Sale into a growth engine — helping you balance discounting with profitability, attract new customers, and keep your regular shoppers coming back.
🔑 Key Topics Covered with Retail Promotions
Introduction to Promotions in Counterpoint
Promotions play an essential role in modern retail. Within Counterpoint, they serve as a tool to execute retail promotions that engage customers and optimize your pricing strategy. Viewers gain a clear understanding of how promotions function in a Point-of-Sale environment, and why they should be integrated as a consistent component of your marketing plan rather than a one-time event.
The webinar explains that retail promotions are not simply about discounts — they’re about data. Retailers can analyze which items respond best to markdowns, identify seasonal buying trends, and measure promotional performance to make more informed decisions. With Counterpoint’s flexibility, promotions become a data-driven strategy that balances inventory management with customer satisfaction.
Setting Up Promotion Parameters
The next section demonstrates how to configure promotions accurately within Counterpoint’s Promotions Module. Retailers learn to define key parameters such as discount types, start and end dates, and qualifying items or categories. By carefully managing these details, you can ensure your retail promotions run smoothly and consistently across all store locations.
The presenters stress the importance of setting rules to prevent overlapping discounts or pricing conflicts. Counterpoint allows users to apply restrictions, set priorities, and preview configurations before going live. This level of precision makes your retail promotions more reliable, maintaining clear communication at the register and improving the customer checkout experience.
Choosing Promotion Types
Every retailer’s needs are unique, and Counterpoint supports multiple retail promotions structures to fit different strategies. The webinar walks through examples such as:
- Storewide discounts for large-scale sales events.
- Category discounts like 20% off all apparel or seasonal items.
- Item-level discounts for targeted SKUs.
- BOGO (Buy One Get One) promotions to drive volume.
- Customer or loyalty-based discounts for reward programs.
Each of these retail promotions can be customized to align with business goals — whether you’re moving aging inventory, introducing a new product line, or encouraging repeat purchases. Counterpoint’s versatility ensures that your promotions are both compelling and financially sound.
Testing and Validating Promotions
Before you launch, accuracy is key. Counterpoint’s Price Test Tool lets retailers test their retail promotions before activating them. This validation process ensures pricing appears correctly, prevents conflicts, and safeguards profit margins.
By simulating real transactions, you can identify and fix errors early, ensuring a smooth rollout. The testing phase also helps forecast how retail promotions might affect sales volume and revenue, giving you confidence that your promotions will perform exactly as expected once they’re live.
Measuring Promotional Success
Once promotions conclude, Counterpoint’s reporting features make it easy to measure success. The presenters highlight how to track performance metrics such as incremental sales lift, margin preservation, and inventory turnover. These insights allow you to determine which retail promotions worked best and which may need adjustment in the future.
Reviewing this data helps you make evidence-based improvements, turning every campaign into a learning opportunity. Over time, you’ll build a repeatable strategy for retail promotions that consistently aligns with customer behavior and market trends.
đź’¬ Why This Webinar Matters
Whether you’re new to promotional pricing or looking to refine your current strategy, this session provides a roadmap for using Counterpoint as a retail promotions powerhouse. You’ll learn how to:
- Launch retail promotions with confidence using Counterpoint’s built-in validation tools.
- Reduce costly mistakes and protect profit margins.
- Build structured deals that align with sales and inventory goals.
- Analyze post-promotion data to continually refine your approach.
Ultimately, this webinar equips retailers to use retail promotions strategically — not just as short-term sales boosts, but as long-term drivers of growth, loyalty, and operational efficiency.
If you want one-on-one help setting up your reports or auto-replenishment features, email [email protected].
For more webinars, visit Counterpoint University.
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